A Weekend With Sexpurecentrics

815011This is not something I will do ordinarily but under the circumstances I feel compelled to share my weekend with you because in it I met some outstanding people who exhibited some uniqueness. They have chosen to stand out in certain key areas. (more…)

September 22, 2008 at 8:58 pm 1 comment

C’mon use that brain

Genius according to dictionary meaning is described as follows

  1. somebody with outstanding talent: somebody with exceptional ability, especially somebody whose intellectual or creative achievements gain worldwide recognition
  2. outstanding talent: exceptional intellectual or creative ability
  3. somebody with specific skill: a person with great specialized skill e.g. a genius with computers
  4. influence: somebody who or something that exerts a strong influence e.g.· an evil genius

Looking at the definitions critically today I told myself that a genius is simply someone who dared to use his brain and became exceptional at what he did while using that brain.

I took a quick look at some of the people we have called geniuses and most of them especially Thomas Edison seem to agree with me that we can all be called geniuses if and when we started using our brains.

Thomas Edison explained to me that using our brains was key to riches and glory.

He had predicted in his time that 100 year from then which is now people will not be poor anymore and luxuries will be available at very cheap prices.

There will be no poverty in the world a hundred years from now,” said Edison. “There is no limit to the cheapness with which things can be made. The world will soon be flooded with the cheap products of machinery—not the poor products; the cheap products.”

The world flooded with food, clothing, shelter, and luxuries! No half-starved children, no overworked mothers, no poverty-worried fathers, no disease-breeding, cheerless tenements or houses. The world flooded with food, clothing, shelter, and luxuries!

Impossible? Read on:

“Why should we expect poverty to continue?” asked Edison. “Poverty was for a world that used only its hands. When men used nothing but their hands, poverty was most intense. Now that men have begun to use their brains, poverty is decreasing. Poverty is decreasing though we have been using our brains only a little while. Think how long the world has stood, and then recall that practically everything we know to-day that is worth while we have learned within a hundred years. Look about you and see how many things that were worth while were known a hundred years ago. And we have only just begun to use our brains. What we know is but an atom of what there is to know. But we are learning how to control the forces of nature. As we learn, we shall transform the world. The most wonderful changes are coming—changes about which no one can to-day do more than dream.”

He was right!

He believed that men were poor when they only used their hands. But as soon as mankind starts exploring the possibilities of using the brain, there was no reason for them to be poor.

What really baffle me is to see brilliant people suffer and languish in poverty. Do they not know the story of Jim Carey?

C’mon use that brain! Take a bold step and just do something creative, persistently until the world begins to acknowledge you for it. Then come back and tell me if you purse remained the same size.

Go ahead and exhibit uniqueness.

September 18, 2008 at 7:11 pm Leave a comment

Network Marketing

Network Marketing also known as Multi-level Marketing by my understanding usually is about buying a product, trying it to see if it is good and then referring friends to also try it. We all do it. The difference is that sometimes we get rewarded for it and sometimes we don’t.

The world is gradually coming to realize that the fast way to circulate information is encourage telling a friend. Be it news, a product or a service, encouraging the “tell a friend” syndrome allows word about it to spread like wild fire. What better way to encourage the “tell a friend” syndrome than to attach a reward for telling a friend.

We cannot really blame the industry that chooses to spread the knowledge of its products or services this way since this method is tested a proven to be a lot more effective. Little wonder producers and service providers are moving in that direction now. Neither can we blame the network marketer for choosing to put some effort into it. Deciding to do so has enormous advantages:

  • You can earn some monetary reward aside your regular job
  • You can be your own boss at it
  • All you have to do sometimes is refer
  • Those you refer will thank you for so in a way you are making money and helping a friend at the same time.

We live in world now where some of people will not refer unless there is reward for referring. Some will only buy a product only if referral bonuses are available. Meanwhile some cannot even stand to hear network marketing: they detest it like a plague. The truth unfortunately is we all make referrals to goods and services that we have tested and found to be good to our friends. So when an opportunity to make money comes from making the referrals why not grab it. We have nothing to lose and a lot to gain for doing so.

I cannot find any reasons why not so I’m asking. If there is anybody there who knows any reasons why we should not grab an opportunity to get paid for making referrals especially where we have been making the referrals for free before…. Pls lets have some reasons hear.

Call me an MLM junkie but as for me Network marketing it is…all the way. I need not tell you that’s how I bought my first car.

September 12, 2008 at 4:35 pm Leave a comment

‘Brand Equity’

Brand Equity is the commercial value of all associations and expectations (positive and negative) that people have of an organization and its products and services due to all experiences of, communications with, and perceptions of the brand over time. This value can be measured in several ways: as the economic value of the brand asset itself, the price premium (to the end consumer or the trade) that the brand commands, the long term consumer loyalty the brand evokes, or the market share gains it results in, among many others. For instance haven stayed this long without a single post on this blog I’m quite sure I will have lost some of my devoted readers.

From an economist’s perspective, brand equity is the power of the brand to shift the consumer demand curve of a product or service to achieve a price premium or a market share gain. I’m talking about a positive shift in demand.

To use a metaphor, brand equity is like a pond. People may not know how long the pond has been around or when it first filled with water, but they know that it supports life, from fish and frogs to ducks and deer. It also may be a source of recreation, irrigation and possibly even human drinking water. Clearly it is a valuable resource. But many people take the pond for granted. It seems as if nothing can diminish its supply of water, but yet we sometimes notice that it rises with the spring rains or lowers after a long draught or excessive overuse for irrigation. Brand equity is a reservoir of goodwill. Brand building activities consistently pursued over time will ensure that the reservoir remains full while neglecting those activities or taking actions that might deplete those reserves will reduce the reservoir, imperceptibly at first, but soon all too noticeably until it is too late and all that is left is mud.

[This article comes as an apology and as bonus to all my readers that may have been disappointed by my silence and may have moved on to other things. I know I have been taking an action whose result means depletion in the reservoir of readers I may have built before now. I’ve been busy with my book(s). Here is a little token as I welcome you back.]

This illustrates one of the most difficult problems in brand management. While brand equity is critically important to a company’s success, because of its reservoir-like nature, it is often taken for granted, overly drawn upon, and not adequately replenished, especially in times of crisis.

March 7, 2008 at 2:08 pm Leave a comment

Boy on the move

 First and foremost let me apologize to all for not posting anything here for so long. Did I hear you say it is more than the apologies. Yes, I know. I understand how it feels to come here expecting something and not find anything. It add up to a waste of time and sometimes money. I’ll make this one promise now, I’ll have at least three write-ups here every week (on scouts honour).

Now let’s get down to today. To think that between February 9 and now, this boy has been on the move. Well let me gist you. I took the position of the national youth reorientation coordinator for New Nigeria Club despite the fact that my chairman felt it will be too much for me to handle. It started on the 9th of February now it is going on non-stop.

On the 9th of February, I was in Olabisi Onabanjo University, speaking at a programme organized by NSSIE and partly sponsored by NNC and BusinessDay. I met Charles O’tudor there, he had me speak and boy! he was impressed as he spent some 10 minutes of his own time talking about me. New Nigeria Club was heard for the first time in OOU that day and till date they have not recovered. However everybody there seems to be waiting for the N10,000 feeder. You needed to have seen the reaction on their faces when I mentioned that it cost N30,000 to become a member of this presitigious club.

Then off to Abia state I went. This was an NNC thing in conjunction with FECA. We schedule Abia Sstate University for the 12th and so I took off with a colleague on the 11th of February. It was almost six in the evening and the only flight available to the eastern parts of the country was to PH courtesy Chachangi Airline. We took it and finally arrived in ABSU around 9.30am. We were hosted good and the next day we featured Gbenga Sesan who gave Abia Students serious food for thought. It was a success. It was so successful I nearly landed myself in a trap as there is the girl on my trail ever since. I left the same day otherwise I would have been her valentine cruise. Hmm… that will be a topic for another day.

Let me let you in on the “still to come” on our calender. We will be doing Delta State University and Warri town on the 29th of February and 1st of March respectively. After words we will be doing Babcock on the 14th of March. You can be a part of the move or you can support us with your prayers that the Gospel of a New Nigeria that we preach to youth will not fall on deaf ears. That they will embrace it and live with it. Aluta Continua.

God bless Nigeria

February 24, 2008 at 7:14 am 3 comments

What gives YOU the HYPE?


What is that cliché that gives you that greatly exaggerated publicity intended to excite public interest in YOU? No matter how wacked your set of skills, no matter how tasty you’ve made that feature-benefit proposition, you still have to market the “heaven on earth” out of your brand — to customers, colleagues, and your virtual network of associates.

For most branding campaigns, the first step is visibility, that usually means a full flight of TV and print ads designed to get billions of “impressions” of your brand in front of the consuming public. If you’re brand You, you’ve got the same need for visibility — but no budget to buy it.

So how do you market brand You?

There’s literally no limit to the ways you can go about enhancing your profile. Try what guys like me call moonlighting! Sign up for an extra project inside your organization, just to introduce yourself to new colleagues and showcase your skills or work on new ones. Or, if you can carve out the time, take on a freelance project that gets you in touch with a totally different group of people. If you can get them singing your praises, they’ll help spread the word about what a remarkable contributor you are.

If those ideas don’t appeal, then try the Educationist approach. Try teaching a class at a community college, in a small group in church, or in your own company. You get credit for being an expert, you increase your standing as a professional, and you increase the likelihood that people will come back to you with more requests and more opportunities to stand out from the crowd.

If you’re a better writer than you are a teacher, then try Authoritative writing. The kind of writing that automatically makes you an authority on the subject. Try contributing a column or an opinion piece to your local newspaper. And when I say local, I mean local. You don’t have to make the front page of the Tribune or Punch to make the grade. Community newspapers, professional newsletters, even inhouse company publications have white space they need to fill. Once you get started, you’ve got a track record and clips that you can use to snatch more chances.

And if you’re a better talker than you are teacher or writer, then take the Speaker platform and use it to your advantage. Try to get yourself on a panel discussion at a conference or sign up to make a presentation at a workshop. Visibility has a funny way of multiplying; the hardest part is getting started. But a couple of good panel presentations can earn you a few jumps in the direction of the big league.

The second important thing to remember about your personal visibility campaign is… [you’ll get the rest in my upcoming book o]

February 6, 2008 at 9:05 am 2 comments

GENIUS of my style

Some are born geniuses, some are not. Whether you were born a genius or not, we all can attain the qualification of we just learn to think as one.  I have put together some key point from the mindsets of geniuses including myself (hehehe) for you.

·         Look at problems in many different ways and find new perspective that no one else has taken (or no one else has publicized). Often reconstruct the problem to become a new one

·         Visualize: Formulate the problem in many different ways including using diagrams. Visualize solutions and quit relying on words and numbers only.

·         Produce: A distinctive characteristic of genius is productivity. Either you produce great works or bad ones…just produce. Reality is either way you’ll be great. Never be afraid to fail or produce mediocre in order to arrive at excellence.

·         Make combinations: Combine and recombine ideas, images and thoughts in different combinations no matter how incongruent or unusual.

·         Form relationships: Make connections between dissimilar subjects. Who would have thought paper would make very good mould when combined with adhesives after a process. It is called paper Mache.

·         Think in opposites. Truly if you hold opposites together then you suspend your thought (logic) your mind moves to a new level. Suspending logic may allow your mind to create a new form.

·         Think metaphorically. Metaphor is a sign of genius. It is believed that the individual who had the capacity to perceive resemblances between two separate areas of existence and link them together was a person of special gifts.

·         Prepare yourself for chance. Whenever we attempt to do something and fail, sometimes we end up with something else. That is just the principle of creative accident. Failure can be a productive process if we don’t focus on it as an unproductive result. If instead, we analyze the process, its components and how you can change them to arrive at other results. Don’t’ ask “why have I failed?” but rather ask “what have I done and what can I do better?”

As much as intelligence can be improved upon, we can become smarter day in – day out, then, though we may not be born geniuses we can be perceived as one…we can become one. Yes! You are a GENIUS.

February 1, 2008 at 12:26 pm Leave a comment

Older Posts

June 2019
« Sep    

Recent Posts

Top Clicks

  • None

Blog Stats

  • 1,039 hits

Flickr Photos