What gives YOU the HYPE?

February 6, 2008 at 9:05 am 2 comments

 

What is that cliché that gives you that greatly exaggerated publicity intended to excite public interest in YOU? No matter how wacked your set of skills, no matter how tasty you’ve made that feature-benefit proposition, you still have to market the “heaven on earth” out of your brand — to customers, colleagues, and your virtual network of associates.

For most branding campaigns, the first step is visibility, that usually means a full flight of TV and print ads designed to get billions of “impressions” of your brand in front of the consuming public. If you’re brand You, you’ve got the same need for visibility — but no budget to buy it.

So how do you market brand You?

There’s literally no limit to the ways you can go about enhancing your profile. Try what guys like me call moonlighting! Sign up for an extra project inside your organization, just to introduce yourself to new colleagues and showcase your skills or work on new ones. Or, if you can carve out the time, take on a freelance project that gets you in touch with a totally different group of people. If you can get them singing your praises, they’ll help spread the word about what a remarkable contributor you are.

If those ideas don’t appeal, then try the Educationist approach. Try teaching a class at a community college, in a small group in church, or in your own company. You get credit for being an expert, you increase your standing as a professional, and you increase the likelihood that people will come back to you with more requests and more opportunities to stand out from the crowd.

If you’re a better writer than you are a teacher, then try Authoritative writing. The kind of writing that automatically makes you an authority on the subject. Try contributing a column or an opinion piece to your local newspaper. And when I say local, I mean local. You don’t have to make the front page of the Tribune or Punch to make the grade. Community newspapers, professional newsletters, even inhouse company publications have white space they need to fill. Once you get started, you’ve got a track record and clips that you can use to snatch more chances.

And if you’re a better talker than you are teacher or writer, then take the Speaker platform and use it to your advantage. Try to get yourself on a panel discussion at a conference or sign up to make a presentation at a workshop. Visibility has a funny way of multiplying; the hardest part is getting started. But a couple of good panel presentations can earn you a few jumps in the direction of the big league.

The second important thing to remember about your personal visibility campaign is… [you’ll get the rest in my upcoming book o]

Entry filed under: General.

GENIUS of my style Boy on the move

2 Comments Add your own

  • 1. Oluwakorede  |  February 7, 2008 at 10:50 am

    Good news, this effort will bring along a book.
    Some good work you are doing here…and I honestly wish you more power, foresight and insight.
    Take care.

  • 2. Oluwakorede  |  February 17, 2008 at 10:08 pm

    Guy, this is over one week and nothing new on this blog.
    I give you till Tuesday 19/02/08 (today is Sunday 17/02/08) and I will stop checking here for …:)

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